Top 10 Content Marketing Tools that Improve The Marketing Team’s Productivity

Nowadays, the rapid growth of digital marketing is a prime reason for the high demand for content creation. Only the relevant content can uplift the value of a business website. Based on the requirements, one can choose the content type that will help the business owners to market their business properly.

Hence, content creation and management fall under the category of content marketing. Every business website needs a well-trained content marketing team for optimal productivity. 

However, there are some important content marketing tools available in the market that can further help in this productivity. They help to create more engaging and attractive content that hooks the audience. 

The following segment will discuss the potential benefits of using tools for content marketing.

Content Marketing Tools

Benefits of Using Content Marketing Tools

The benefits of using content marketing tools are:

  • Time-Saving

Content marketing tools have unique AI technology for optimum content management. The tools will help manage content more efficiently with a team of content strategists.

  • Improves Quality

The tools give deep analysis and effective results. Therefore, they are reliable for producing quality content.

  • Connecting with Audience

As content marketing tools implement the audience’s needs into content, it helps connect with the maximum audience.

  • Generating Leads

Contents are the most powerful medium to boost traffic. This traffic further brings to the website.

  • Increasing B2B Marketing

These tools uniquely increase the leads that further pave the way to more exposure to B2B marketing.

Hence, considering the importance of the benefits, one should know about the tools. The next segment will discuss this.

Top 10 Content Marketing Tools for 2022 

Content marketing includes creating content in different forms such as webpages, blogs and articles, infographics, podcasts, videos etc. The following tools will help create maximum potential content to attract the audience. The tools are as follows,

1. WordPress

WordPress is an excellent tool for creating and modifying website content. It is one of the leading CMS globally. It has multiple plugins and ready-to-use themes that help to customize the website. The benefits of WordPress as a CMS are:

  • It helps to create customized content
  • Easy methods to publish content
  • Optimize the content for mobile

Therefore, it is an effective tool for every content marketing team to ease their effort to create organized content.

2. Grammarly

Web content such as blogs and articles is the most important marketing strategy of a website. Hence, this content must be grammatically correct and properly proofread to retain the brand image. 

In this case, Grammarly can help a lot as it has AI-driven technology that brilliantly catches the grammatical mistakes and tone of a piece of content. It further helps to improve it by giving effective suggestions. Some benefits of Grammarly are:

  • High accuracy level
  • Easy to use
  • Real-time grammar checking
  • Suggestions for better writing etc.

Thus, Grammarly can be extremely helpful for web content’s grammatically correct and groomed presentation.

3. Yoast

The primary aim of content marketing is to get maximum visibility for a brand through attractive web content. However, to enhance this visibility, web content also needs to meet the criteria of SEO optimization.

Yoast is one of the top content marketing tools for 2022 that is used for SEO optimization of content. Therefore, it helps business websites to rank better on SERP. Eventually, this rank enhances visibility and boosts traffic. Following are the benefits of Yoast:

  • Easy content optimization
  • Integration of XML sitemap
  • Search engine-friendly content creation
  • Proofreading
  • User-friendly interface
  • Suggest keywords, etc.

Therefore, using Yoast is always a smart step for the web content creator.  

4. Ahrefs

This is another helpful tool to perform SEO and optimize content. With basic features, Aherfs also gives a detailed analysis of the running projects. In addition, it also helps to do keyword research which is an utmost need for effective content creation. The benefits of Aherfs are: 

  • Website content checking
  • Competitor’s backlinks checking
  • Identifies the broken links
  • Site exploring
  • Site audit

Further, Ahrefs gives accurate analytic data that is helpful in many ways. With this, the respective content marketing team can decide further strategies to increase sales through their content.

5. Buzzsumo

As a business owner, one should understand the content the institution should use to promote them. Hence, this research can be manual, but Buzzsumo can do it more effectively. This is one of the most innovative marketing tools that analyze the competitor’s strategy to find the most suitable one. The benefits of Buzzsumo are:

  • Generateing relevant content
  • Powerful social search engine
  • Strong competitor analysis

Therefore, this multi-purpose tool is helpful for robust content marketing.

6. Loom

Creating videos is one of the most important means of content marketing. A business’s marketing team must work hard on creating videos to make them catchy. Therefore, they can hold the maximum audience. Loom is a tool that can reduce the effort of creating and sharing videos. This tool allows creating, recording, editing and sharing of videos easily. The benefits of Loom are as follows:

  • Saves the videos automatically
  • Helps to adjust the playback speed of the videos
  • Works on different platforms
  • Records internal audio
  • Editing your video

Considering the excellence in video creation, Loom is a tool for every content marketing team.

7. Hubspot

If one is looking for a centralized platform for different content marketing tools, then Hubspot can be a good option. The tool helps the content marketing team to understand the needs, analyze them and apply the necessary strategies. Th

is can act as a controller of a business’s whole digital marketing plan. The benefits of this tool are as follows:

  • Manages advertisements
  • Creating proper landing pages
  • Free CRM
  • Social media handling
  • Tracking communication
  • Sales marketing

These all directly and indirectly help create a better content management system and make the whole process easy for a marketing team. 

8. ProofHub

This tool is helpful for the project managers as it gives a platform to plan campaigns quickly with online discussion. It also keeps track of the daily work progression. The benefits of this tool are:

  • Editorial calendar
  • Schedules postings
  • Quick feedback sharing

Therefore, the tool helps build a strong team connection between the team members.

9. Piktochart

Creating visually appealing graphics is a technique of content marketing. Attractive image content catches the attention of the audience easily. Therefore, it is counted as a strategy for successful content marketing. Piktochart is an innovative marketing tool that helps to create engaging visual content. The benefits that a content marketing team can get from this tool are:

  • A lot of ready-made templates
  • Easy to use
  • Shares directly to the social media

10. Feedly

Feedly is a beneficial tool for any content writing agency to find new topics daily. The benefits of Feedly are as follows:

  • Creates content marketing strategy
  • Easy bookmarking
  • Keyword research

Therefore, these are some of the most beneficial tools a content marketing team can rely on. These tools help create effective written content, visuals, and audio.

Apart from these, multiple automation and time tracking tools are available for better content management. They make the whole process of content creation swift and manageable. In the category of time-tracking tools, some important ones are,

  • Harvest
  • RescueTime
  • Timely
  • Everhour

With these, some major marketing-automation tools that can be extremely beneficial are:

  • Outfunnel
  • Pardot
  • Active Campaign, etc.

The value of well-organized content is incredible. Be it a blog or article, or the audiovisual, individuals should implement effective elements to hold the attraction of the audience. Nothing can be more beneficial than proficient content marketing tools in this context

With effective content, one can create catchy graphics and videos with these tools. Some of the examples can be Canva, Vidyard, Bitable etc. Using these tools, a team of expert human strategists can easily touch the pinnacle of success in digital content management.

Karan Singh
I am the owner of the blog My love for technology began at a young age, and I have been exploring every nook and cranny of it for the past eight years. In that time, I have learned an immense amount about the internet world, technology, Smartphones, Computers, Funny Tricks, and how to use the internet to solve common problems faced by people in their day-to-day lives. Through this blog, I aim to share all that I have learned with my readers so that they can benefit from it too. Connect with me :

Related Posts

Meta: Set yourself up for success by choosing one of the best web hosting options for eCommerce websites. Here’s our advice to boost your business. Best Web Hosting Options for eCommerce Websites Image by freepik Your eCommerce website is your virtual storefront. So choosing a web host is like picking prime real estate. The right host is fast, secure, and always accessible. This is where you showcase your products and win over customers! Picking the wrong one can lead to lost sales and frustration. Let's explore the top web hosting options for eCommerce. Make a smart investment in your store's future! Key Factors to Consider When Choosing eCommerce Hosting Think of your web host as the foundation of your online store. A shaky foundation will cause problems, no matter how beautiful your design. To pick the right host, consider these important factors. Type of Hosting Shared Hosting: Suitable for very small, low-traffic stores on a tight budget. However, speed and performance may suffer during busy periods. Security risks can also be higher. Virtual Private Server (VPS) Hosting: More power and control than shared hosting. Good for growing stores. Dedicated Server Hosting: Best for large, high-traffic stores. It provides high performance, customization, and security. However, this is the most expensive option. It also needs more technical expertise to manage. Cloud Hosting: Offers excellent scalability and reliability. Ideal for stores experiencing unpredictable traffic spikes (think seasonal sales or flash sales). It’s pricey, but you only pay for what you need. Managed eCommerce Hosting: Fantastic for businesses wanting a hands-off solution. Ideal if you don't have expertise and want platform-specific optimization for your store. Uptime Imagine a store with constantly flickering lights and locked doors half the day. That's what a website with poor uptime is like for your customers. Uptime is the percentage of time your website is accessible to visitors. Every minute your site is down means lost sales and frustrated customers. Choose a high uptime guarantee, ideally 99.95% or above. This ensures your store is almost always open for business. It creates trust and encourages visitors to complete their shopping. Don't settle for anything less! Reliable uptime is the key to a positive customer experience. Happy customers = a thriving online business. Speed Page load speed isn't just about convenience—it's about dollars and cents. Slow websites frustrate shoppers, leading to abandoned carts and lost sales. Even a slight delay can cause impatient visitors to leave and check out your competitors. Worse yet, search engines like Google factor speed into their rankings. A sluggish website can hurt your visibility in search results. Choose a hosting provider known for fast loading speeds. Security Don't compromise on security! Every transaction involves sensitive customer data, and a breach can be devastating. Here's why robust security features are a must: Protecting Customer Trust: A secure website gives customers peace of mind. Knowing their information is safe builds trust and encourages repeat business. Safeguarding Transactions: Encryption (through SSL certificates) scrambles data during transmission. This prevents hackers from stealing credit card details or personal information. Malware Defense: Regular malware scans help identify and remove malicious software. Firewall Protection: Firewalls act as a barrier. They filter incoming traffic and block suspicious attempts to access your website. Scalability eCommerce success often brings increased traffic. With that comes a need for more web hosting resources. Choosing a hosting plan with the flexibility to scale with your business is crucial. Look for providers that offer: Easy Upgrades: The ability to move to a higher-tier plan with more RAM, storage, or bandwidth. Cloud-Based Options: Cloud hosting allows you to easily scale up or down to meet demand. Preventing downtime during peak traffic periods. Traffic Surge Support: Some providers offer on-demand resources. These help your site stay live during promotions or viral moments. Support When things go wrong, you need fast, expert support from your web hosting provider. Technical issues can directly translate to lost sales during downtime. Look for hosts offering 24/7 support channels like phone, live chat, and ticketing systems. Check their reputation for response times and the helpfulness of their support team. During a crisis, having a real expert on your side is invaluable. Top Recommended Web Hosting Providers for eCommerce These hosts have a proven track record of delivering what online stores need. Shopify Great for integrated eCommerce solutions and ease of use. This fully-hosted platform handles all technical aspects like security, updates, and backups. This leaves you free to focus on building and marketing your store. Their intuitive interface and drag-and-drop store builder is easy even for non-technical users. Shopify offers a vast app store too. Think functions like product reviews, loyalty programs, advanced shipping options. Built-in payment processing (Shopify Payments), cart recovery, and marketing tools help streamline everything. Bluehost Popular for WordPress/WooCommerce sites, good for beginners. Bluehost is officially recommended by and integrates easily with the platform. This means easy one-click WordPress installation and optimized settings for a WordPress-based store. They also offer specialized WooCommerce hosting plans. These come with pre-installed WooCommerce, store-specific features, and dedicated support for the plugin. Bluehost has a user-friendly interface, helpful onboarding guides, and excellent knowledge base resources. This makes it a good choice for those who are new to web hosting and building an online store. WP Engine WP Engine is a premium managed WordPress hosting provider. They're a powerful platform optimized specifically for WordPress sites. They're popular for eCommerce stores built on WooCommerce. Their strengths include enterprise-grade speed, rock-solid security, and top-tier support. WP Engine handles many technical aspects like updates, backups, and site optimization. This allows you to focus on running your business. SiteGround Well-known for WordPress-optimized hosting and security features. SiteGround provides a hassle-free experience. They include performance boosters, layered security, and expert support. Specialized tools (like their SuperCacher plugin) increase performance and security. Their WordPress expertise makes them a popular choice for WooCommerce stores. A2 Hosting It offers excellent speed for e-commerce. Fast loading times help shoppers browse products quickly and reduce cart abandonment, which can improve user experience and boost conversion rates. Their 'Turbo Boost' plans have high-performance features, like: SwiftServer platforms NVMe SSD storage for lightning-fast data access A content delivery network (CDN) to reduce loading times. Conclusion Your web hosting is like the foundation your online store is built. A strong foundation sets you up for success with rock-solid uptime, speedy browsing, and tough security. Do your homework to find a web host that truly partners with your business goals. The right choice can empower your eCommerce store to thrive! About the Author Paul Wheeler runs a web design agency that helps small businesses optimize their websites for business success. He aims to educate business owners on all things website-related at his own website, Reviews for Website Hosting.

Best Web Hosting Options for eCommerce Websites

Your eCommerce website is your virtual storefront. So choosing a web host is like picking prime real estate. The right host is fast, secure, and always accessible….

Intelligent search engine

Intelligent Search Engine: How it Can Help Businesses

What is an Intelligent Search Engine? Search engines have undergone a remarkable transformation, significantly improving since their initial introduction. Initially, search engines were conceived to assist users…

Accepting Bitcoin Payments A Step-by-Step Guide for WooCommerce Users

Accepting Bitcoin Payments: A Step-by-Step Guide for WooCommerce Users

Are you a WooCommerce user looking to boost your online store’s payment options? Well, you’re in luck because we’re about to embark on a journey to accept…

7 Incredible Reasons to Conduct an SEO Audit for Your Website

7 Incredible Reasons to Conduct an SEO Audit for Your Website

In the ever-evolving digital landscape, having a strong online presence is crucial for businesses of all sizes. One of the most effective ways to improve your online…

How to Automate Your Online Business with WooCommerce Plugins

How to Automate Your Online Business with WooCommerce Plugins

Automation has become a paramount strategy for success in the world of online business. That is why, with the ever-increasing demands of customers and the need for…

White Hat SEO

White Hat SEO- A Complete Guide

As we all know, Search Engine Optimization (SEO) is a crucial part of any successful online business strategy. To get your website to rank higher on search…

Leave a Reply

Your email address will not be published. Required fields are marked *