What is Pay Per View and How Does it Work?

The one thing that kept us sane in the last two years was access to content. However, instead of fizzling out now that life is coming back to normal, the popularity of the content and therefore media streaming has increased manifold.

Take for example the fact that 82% of survey respondents prefer live video over a blog or social media posts. Or that 67% of people who watched a live stream show ended up paying for tickets for a similar event!

If anything, live streaming is here to slay, and companies are waking up to the tremendous opportunities in the monetization of streaming services. Streaming platforms offer a variety of monetization models. There are 3 main options to monetize streaming platforms – a subscription model, a pay per view model, and using advertisements to monetize. Any of these video monetization models could help with revenue. Having said that, one of the best monetization models for VOD (Video on Demand) is using the pay-per-view revenue model.

What is Pay Per View and How Does it Work?

In today’s article, we will learn more about what exactly Pay Per View is, how it originated, monetizing videos using Pay per view (PPV) monetization options, and the benefits of using the Pay per view model over other monetization models for videos like ads.

Pay Per View: What it means!

Very simply put, Pay Per View means exactly that: one pays to access a particular video or piece of content.

It is a mode of monetization of video services that started way back in 1948 when viewers were asked to pay to view the Joe Louis Vs Jersey Joe boxing match!

From thereon, pay-per-view content only increased in popularity, especially for Live events and sports events were one of the big benefits of PPV was that viewers only had to pay for the content they watched and were interested in.

In 2012, with the world has moved online, YouTube began to allow broadcasters to host PPV events, especially live events on their OTT platform. This was the push needed to bring the PPV model on video monetization platforms front and center.

Pay Per View: The workings!

Now that we are familiar with the PPV also known as TVOD (Transactional Video On Demand) option to monetize videos, it is time to look at how to do it. There are 2 mainly used PPV monetization options:

1)  Buy content: Here, the consumer buys access to the content for a fee that will provide them with lifetime access.

2)  Rent: In this model, viewers rent content for a limited period of time, after which, they will need to pay again if they want to access that particular content.

While these 2 options are available to consumers and to you too as a content provider, it is best to assess your audience’s preference before going ahead with one or both models for monetization.

As with most services, a rental will cost less upfront. However, there are advantages to lifetime access to considering for a higher fee, the user will have access to the content whenever they choose to access it.

How can the PPV model benefit me?

You might be thinking all this is fine, but where’s the meat of the matter? How do I know how the whole PPV model benefits me and my business? That is exactly what we will look at now. While it is an option for monetization, the PPV model in particular offers certain benefits over other modes even on the top video monetization platforms. 

1)  Enhanced understanding of customer habits:

Since the customer is motivated enough to pay for the viewed content, you will be able to get a solid understanding of the kind of content that sells, how much it sells, and what you should make more of or less of. 

2)   ROI gains:

Since content viewed is paid for, it works out better than giving an all-access pass to all content. Also, this pay is irrespective of the length of the video, so there is a much larger potential for earning.

3)  Controlled Content Access:

Since you are able to charge for only the content your viewers watch, access is controlled for your viewers, giving you better leverage to broadcast only what you choose to. This can work in your favor by allowing you to carve out a niche for yourself in the world of streaming content. 

4)  Remove the middleman:

The best video monetization platforms allow you to have direct access to your consumers. This gives you a deeper insight and a more personal connection to your audience rather than it being through a syndicate or network.

In Summary:

Whether you like it or not, video streaming is here to stay. If you want to stay relevant in the video industry, it is best to start monetizing your streaming journey the right way. If you have been reading this, you were probably looking for more insights on the different modes of monetization, especially Pay per view. Hopefully, this has prepared you for your journey into the world of monetized content.

Karan Singh
I am the owner of the blog readree.com. My love for technology began at a young age, and I have been exploring every nook and cranny of it for the past eight years. In that time, I have learned an immense amount about the internet world, technology, Smartphones, Computers, Funny Tricks, and how to use the internet to solve common problems faced by people in their day-to-day lives. Through this blog, I aim to share all that I have learned with my readers so that they can benefit from it too. Connect with me : Sabinbaniya2002@gmail.com

Related Posts

Meta: Set yourself up for success by choosing one of the best web hosting options for eCommerce websites. Here’s our advice to boost your business. Best Web Hosting Options for eCommerce Websites Image by freepik Your eCommerce website is your virtual storefront. So choosing a web host is like picking prime real estate. The right host is fast, secure, and always accessible. This is where you showcase your products and win over customers! Picking the wrong one can lead to lost sales and frustration. Let's explore the top web hosting options for eCommerce. Make a smart investment in your store's future! Key Factors to Consider When Choosing eCommerce Hosting Think of your web host as the foundation of your online store. A shaky foundation will cause problems, no matter how beautiful your design. To pick the right host, consider these important factors. Type of Hosting Shared Hosting: Suitable for very small, low-traffic stores on a tight budget. However, speed and performance may suffer during busy periods. Security risks can also be higher. Virtual Private Server (VPS) Hosting: More power and control than shared hosting. Good for growing stores. Dedicated Server Hosting: Best for large, high-traffic stores. It provides high performance, customization, and security. However, this is the most expensive option. It also needs more technical expertise to manage. Cloud Hosting: Offers excellent scalability and reliability. Ideal for stores experiencing unpredictable traffic spikes (think seasonal sales or flash sales). It’s pricey, but you only pay for what you need. Managed eCommerce Hosting: Fantastic for businesses wanting a hands-off solution. Ideal if you don't have expertise and want platform-specific optimization for your store. Uptime Imagine a store with constantly flickering lights and locked doors half the day. That's what a website with poor uptime is like for your customers. Uptime is the percentage of time your website is accessible to visitors. Every minute your site is down means lost sales and frustrated customers. Choose a high uptime guarantee, ideally 99.95% or above. This ensures your store is almost always open for business. It creates trust and encourages visitors to complete their shopping. Don't settle for anything less! Reliable uptime is the key to a positive customer experience. Happy customers = a thriving online business. Speed Page load speed isn't just about convenience—it's about dollars and cents. Slow websites frustrate shoppers, leading to abandoned carts and lost sales. Even a slight delay can cause impatient visitors to leave and check out your competitors. Worse yet, search engines like Google factor speed into their rankings. A sluggish website can hurt your visibility in search results. Choose a hosting provider known for fast loading speeds. Security Don't compromise on security! Every transaction involves sensitive customer data, and a breach can be devastating. Here's why robust security features are a must: Protecting Customer Trust: A secure website gives customers peace of mind. Knowing their information is safe builds trust and encourages repeat business. Safeguarding Transactions: Encryption (through SSL certificates) scrambles data during transmission. This prevents hackers from stealing credit card details or personal information. Malware Defense: Regular malware scans help identify and remove malicious software. Firewall Protection: Firewalls act as a barrier. They filter incoming traffic and block suspicious attempts to access your website. Scalability eCommerce success often brings increased traffic. With that comes a need for more web hosting resources. Choosing a hosting plan with the flexibility to scale with your business is crucial. Look for providers that offer: Easy Upgrades: The ability to move to a higher-tier plan with more RAM, storage, or bandwidth. Cloud-Based Options: Cloud hosting allows you to easily scale up or down to meet demand. Preventing downtime during peak traffic periods. Traffic Surge Support: Some providers offer on-demand resources. These help your site stay live during promotions or viral moments. Support When things go wrong, you need fast, expert support from your web hosting provider. Technical issues can directly translate to lost sales during downtime. Look for hosts offering 24/7 support channels like phone, live chat, and ticketing systems. Check their reputation for response times and the helpfulness of their support team. During a crisis, having a real expert on your side is invaluable. Top Recommended Web Hosting Providers for eCommerce These hosts have a proven track record of delivering what online stores need. Shopify Great for integrated eCommerce solutions and ease of use. This fully-hosted platform handles all technical aspects like security, updates, and backups. This leaves you free to focus on building and marketing your store. Their intuitive interface and drag-and-drop store builder is easy even for non-technical users. Shopify offers a vast app store too. Think functions like product reviews, loyalty programs, advanced shipping options. Built-in payment processing (Shopify Payments), cart recovery, and marketing tools help streamline everything. Bluehost Popular for WordPress/WooCommerce sites, good for beginners. Bluehost is officially recommended by WordPress.org and integrates easily with the platform. This means easy one-click WordPress installation and optimized settings for a WordPress-based store. They also offer specialized WooCommerce hosting plans. These come with pre-installed WooCommerce, store-specific features, and dedicated support for the plugin. Bluehost has a user-friendly interface, helpful onboarding guides, and excellent knowledge base resources. This makes it a good choice for those who are new to web hosting and building an online store. WP Engine WP Engine is a premium managed WordPress hosting provider. They're a powerful platform optimized specifically for WordPress sites. They're popular for eCommerce stores built on WooCommerce. Their strengths include enterprise-grade speed, rock-solid security, and top-tier support. WP Engine handles many technical aspects like updates, backups, and site optimization. This allows you to focus on running your business. SiteGround Well-known for WordPress-optimized hosting and security features. SiteGround provides a hassle-free experience. They include performance boosters, layered security, and expert support. Specialized tools (like their SuperCacher plugin) increase performance and security. Their WordPress expertise makes them a popular choice for WooCommerce stores. A2 Hosting It offers excellent speed for e-commerce. Fast loading times help shoppers browse products quickly and reduce cart abandonment, which can improve user experience and boost conversion rates. Their 'Turbo Boost' plans have high-performance features, like: SwiftServer platforms NVMe SSD storage for lightning-fast data access A content delivery network (CDN) to reduce loading times. Conclusion Your web hosting is like the foundation your online store is built. A strong foundation sets you up for success with rock-solid uptime, speedy browsing, and tough security. Do your homework to find a web host that truly partners with your business goals. The right choice can empower your eCommerce store to thrive! About the Author Paul Wheeler runs a web design agency that helps small businesses optimize their websites for business success. He aims to educate business owners on all things website-related at his own website, Reviews for Website Hosting.

Best Web Hosting Options for eCommerce Websites

Your eCommerce website is your virtual storefront. So choosing a web host is like picking prime real estate. The right host is fast, secure, and always accessible….

Intelligent search engine

Intelligent Search Engine: How it Can Help Businesses

What is an Intelligent Search Engine? Search engines have undergone a remarkable transformation, significantly improving since their initial introduction. Initially, search engines were conceived to assist users…

Accepting Bitcoin Payments A Step-by-Step Guide for WooCommerce Users

Accepting Bitcoin Payments: A Step-by-Step Guide for WooCommerce Users

Are you a WooCommerce user looking to boost your online store’s payment options? Well, you’re in luck because we’re about to embark on a journey to accept…

7 Incredible Reasons to Conduct an SEO Audit for Your Website

7 Incredible Reasons to Conduct an SEO Audit for Your Website

In the ever-evolving digital landscape, having a strong online presence is crucial for businesses of all sizes. One of the most effective ways to improve your online…

How to Automate Your Online Business with WooCommerce Plugins

How to Automate Your Online Business with WooCommerce Plugins

Automation has become a paramount strategy for success in the world of online business. That is why, with the ever-increasing demands of customers and the need for…

White Hat SEO

White Hat SEO- A Complete Guide

As we all know, Search Engine Optimization (SEO) is a crucial part of any successful online business strategy. To get your website to rank higher on search…

Leave a Reply

Your email address will not be published. Required fields are marked *