10 Places to Post Your Video and Help Expedite Business Growth

Congratulations! You’ve joined the other 87% of marketers who are cashing in on the strong ROI of video marketing![1] You’ve created some amazing, engaging, and inspiring content. Now what?

You could just throw it up on Facebook, and you should, but a truly comprehensive video marketing strategy will spread the impact in as many places as possible. This will require more planning and formatting, but before you sink into upload overwhelm, let’s review all of your options so you can choose the ones that work for you.

Places to Post Your Video

What Do Your Customers Want?

The platforms that work for you are the ones that work for your customer. Where do they spend their time, even free time? Where do they make connections and conduct research? 

You want to be in all of those places, even if that means creating entertainment-style videos on TikTok. If you don’t know these answers, ask them! They’ll tell you. 

Now let’s plan your upload strategy! 

10 Places to Post Your Video and Help Expedite Business Growth

#1 YouTube

The second-largest search engine on the planet can’t be ignored. It’s not just a video platform. It’s an online database of content that fits every niche you could possibly imagine. With over three billion monthly searches and one billion unique monthly visitors, it’s obvious this is where people go to learn and consume.[2]

YouTube content should be search engine optimized with relevant keywords and phrases to boost your brand awareness in general searches too. Optimize video titles, descriptions, and metadata to give yourself the best possible chance. 

#2 Instagram and Facebook 

Meta’s platforms are semi-connected, and you can use their creative platform to upload to both, so we’ll group them together here. These platforms have several ways you can showcase video content. 

  • Live videos
  • Stories
  • Reels
  • Uploaded feed videos

The most popular formats are Reels for Instagram and live videos for Facebook. Going live is a little trickier, as you’ll need to be prepared and yet not scripted. It’s a great way to make genuine, immediate connections as you engage with your audience. 

Reels get incredible reach but have a ticking clock. You’ve got 15 seconds up to a max of one minute to make an impression and convey your message. Use captions to your advantage and text overlays for the call to action. 

You can share story videos on both platforms, either uploaded or live. These disappear after twenty-four hours but can be saved as profile highlights for future reference. This is a great channel for those more casual, selfie-style videos or even ads. 

#3 Host Videos On Your Website

Hosting your content on your own website boosts your internet credibility and enhances SEO rankings. Search engines are crawling for video content, and 82% of marketers report that video content increases dwell time or how long people stay on your site.[3]

Spread out your video content and speak to your audience at each stage of the sales funnel throughout your website.

  • An introduction video on the about page
  • Explainer videos on sales or product pages
  • Welcome video directing them around on the home page
  • Client testimonial videos during check out or on contact pages

#4 Email Newsletters

According to Campaign Monitor, emails containing videos increase click-through rates by 65% and open rates by %19![4] That’s a significant jump in people who are viewing your offer, website, or other content straight from your inbox. 

This simple addition to your email marketing pays off in several ways, outside the inbox. 

  • Free organic traffic
  • Lower conversion costs
  • Fewer unsubscribes

#5 LinkedIn

LinkedIn is the best friend of B2B corporate video production marketers. In 2022, it’s projected to be the top channel for B2B video marketers, as reported by 49% of Hubspot’s surveyed marketers.  Video content encourages more engagement from viewers. And you know these viewers are more targeted professionals and not your aunt. 

#6 Vimeo 

Vimeo is more of a video hosting platform that allows for private viewing and team collaboration before publication. It offers content design and creation, file organization, as well as paid subscription services for more than 260 million users. 

Vimeo offers content exclusivity. If you want to share content with a specific group of people but don’t want to share a massive file, you can control who sees your Vimeo content. The top industries they cater to are fitness, faith, education, eCommerce, and real estate, but it would be suitable for anyone. 

#7 TikTok

Gen Z and millennials make up the bulk of TikTok’s user base but considering those millennials are in their early to mid-thirties now, they’re deep in the trenches of their professional lives. TikTok has changed the game for video marketing with its trademark 60-second videos.

The objective is virality, but in order to achieve that, you must still implement the stand-bys of valuable content, engaging styles with an added dose of fun. 

#8 Pinterest

Pinterest videos are far more interesting than just pins. On the mobile platform, users are seeing three to five pins at a time. On the desktop view, this number is nearly tripled. Videos are more likely to capture attention.   

Pins are a great way to develop the like, know, and trust pyramid with new prospects and generate more traffic to your website. 

#9 Medium

Medium is primarily a blog-like platform for publishing written pieces. But attaching a video to your article can increase visibility and organic traffic, giving it an edge against the text-heavy content. You don’t have to create original content for Medium. You can simply recycle existing blog articles and republish them here.

#10 Tumblr and Twitter

These two aren’t as social and community-oriented as Facebook and Instagram, but they do present a unique opportunity for creating micro-content with your videos such as GIFs. Pair with a well-researched hashtag strategy and make your content into a trend! 

Embrace Video Marketing!

You only have to film content once! It can be edited and reformatted to suit all of these platforms without having to retake anything. Where will you post first?

Torrey Tayenaka

Torrey Tayenaka is the co-founder and CEO at Sparkhouse, a training based video production agency. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations.Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.

Karan Singh
I am the owner of the blog readree.com. My love for technology began at a young age, and I have been exploring every nook and cranny of it for the past eight years. In that time, I have learned an immense amount about the internet world, technology, Smartphones, Computers, Funny Tricks, and how to use the internet to solve common problems faced by people in their day-to-day lives. Through this blog, I aim to share all that I have learned with my readers so that they can benefit from it too. Connect with me : Sabinbaniya2002@gmail.com

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Meta: Set yourself up for success by choosing one of the best web hosting options for eCommerce websites. Here’s our advice to boost your business. Best Web Hosting Options for eCommerce Websites Image by freepik Your eCommerce website is your virtual storefront. So choosing a web host is like picking prime real estate. The right host is fast, secure, and always accessible. This is where you showcase your products and win over customers! Picking the wrong one can lead to lost sales and frustration. Let's explore the top web hosting options for eCommerce. Make a smart investment in your store's future! Key Factors to Consider When Choosing eCommerce Hosting Think of your web host as the foundation of your online store. A shaky foundation will cause problems, no matter how beautiful your design. To pick the right host, consider these important factors. Type of Hosting Shared Hosting: Suitable for very small, low-traffic stores on a tight budget. However, speed and performance may suffer during busy periods. Security risks can also be higher. Virtual Private Server (VPS) Hosting: More power and control than shared hosting. Good for growing stores. Dedicated Server Hosting: Best for large, high-traffic stores. It provides high performance, customization, and security. However, this is the most expensive option. It also needs more technical expertise to manage. Cloud Hosting: Offers excellent scalability and reliability. Ideal for stores experiencing unpredictable traffic spikes (think seasonal sales or flash sales). It’s pricey, but you only pay for what you need. Managed eCommerce Hosting: Fantastic for businesses wanting a hands-off solution. Ideal if you don't have expertise and want platform-specific optimization for your store. Uptime Imagine a store with constantly flickering lights and locked doors half the day. That's what a website with poor uptime is like for your customers. Uptime is the percentage of time your website is accessible to visitors. Every minute your site is down means lost sales and frustrated customers. Choose a high uptime guarantee, ideally 99.95% or above. This ensures your store is almost always open for business. It creates trust and encourages visitors to complete their shopping. Don't settle for anything less! Reliable uptime is the key to a positive customer experience. Happy customers = a thriving online business. Speed Page load speed isn't just about convenience—it's about dollars and cents. Slow websites frustrate shoppers, leading to abandoned carts and lost sales. Even a slight delay can cause impatient visitors to leave and check out your competitors. Worse yet, search engines like Google factor speed into their rankings. A sluggish website can hurt your visibility in search results. Choose a hosting provider known for fast loading speeds. Security Don't compromise on security! Every transaction involves sensitive customer data, and a breach can be devastating. Here's why robust security features are a must: Protecting Customer Trust: A secure website gives customers peace of mind. Knowing their information is safe builds trust and encourages repeat business. Safeguarding Transactions: Encryption (through SSL certificates) scrambles data during transmission. This prevents hackers from stealing credit card details or personal information. Malware Defense: Regular malware scans help identify and remove malicious software. Firewall Protection: Firewalls act as a barrier. They filter incoming traffic and block suspicious attempts to access your website. Scalability eCommerce success often brings increased traffic. With that comes a need for more web hosting resources. Choosing a hosting plan with the flexibility to scale with your business is crucial. Look for providers that offer: Easy Upgrades: The ability to move to a higher-tier plan with more RAM, storage, or bandwidth. Cloud-Based Options: Cloud hosting allows you to easily scale up or down to meet demand. Preventing downtime during peak traffic periods. Traffic Surge Support: Some providers offer on-demand resources. These help your site stay live during promotions or viral moments. Support When things go wrong, you need fast, expert support from your web hosting provider. Technical issues can directly translate to lost sales during downtime. Look for hosts offering 24/7 support channels like phone, live chat, and ticketing systems. Check their reputation for response times and the helpfulness of their support team. During a crisis, having a real expert on your side is invaluable. Top Recommended Web Hosting Providers for eCommerce These hosts have a proven track record of delivering what online stores need. Shopify Great for integrated eCommerce solutions and ease of use. This fully-hosted platform handles all technical aspects like security, updates, and backups. This leaves you free to focus on building and marketing your store. Their intuitive interface and drag-and-drop store builder is easy even for non-technical users. Shopify offers a vast app store too. Think functions like product reviews, loyalty programs, advanced shipping options. Built-in payment processing (Shopify Payments), cart recovery, and marketing tools help streamline everything. Bluehost Popular for WordPress/WooCommerce sites, good for beginners. Bluehost is officially recommended by WordPress.org and integrates easily with the platform. This means easy one-click WordPress installation and optimized settings for a WordPress-based store. They also offer specialized WooCommerce hosting plans. These come with pre-installed WooCommerce, store-specific features, and dedicated support for the plugin. Bluehost has a user-friendly interface, helpful onboarding guides, and excellent knowledge base resources. This makes it a good choice for those who are new to web hosting and building an online store. WP Engine WP Engine is a premium managed WordPress hosting provider. They're a powerful platform optimized specifically for WordPress sites. They're popular for eCommerce stores built on WooCommerce. Their strengths include enterprise-grade speed, rock-solid security, and top-tier support. WP Engine handles many technical aspects like updates, backups, and site optimization. This allows you to focus on running your business. SiteGround Well-known for WordPress-optimized hosting and security features. SiteGround provides a hassle-free experience. They include performance boosters, layered security, and expert support. Specialized tools (like their SuperCacher plugin) increase performance and security. Their WordPress expertise makes them a popular choice for WooCommerce stores. A2 Hosting It offers excellent speed for e-commerce. Fast loading times help shoppers browse products quickly and reduce cart abandonment, which can improve user experience and boost conversion rates. Their 'Turbo Boost' plans have high-performance features, like: SwiftServer platforms NVMe SSD storage for lightning-fast data access A content delivery network (CDN) to reduce loading times. Conclusion Your web hosting is like the foundation your online store is built. A strong foundation sets you up for success with rock-solid uptime, speedy browsing, and tough security. Do your homework to find a web host that truly partners with your business goals. The right choice can empower your eCommerce store to thrive! About the Author Paul Wheeler runs a web design agency that helps small businesses optimize their websites for business success. He aims to educate business owners on all things website-related at his own website, Reviews for Website Hosting.

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