Top 10 Best Real Estate CRM Software in India
Indian real estate is booming big time, and with the boom comes the necessity of good customer relationship management (CRM) technology. Real estate companies no longer exist to make deals; they’re all about making long-term customer relationships, streamlining processes, and handling leads efficiently. They need CRM software to help them do that. While there are many CRM software packages available, very few of them can cater to the specific requirements of Indian real estate professionals. In this article, we take a look at some of the best real estate CRM software in india that have earned the confidence of Indian real estate developers, brokers, and agents.
What is Real Estate CRM Software?
Real Estate CRM software is a computer business program that assists real estate agents in the management of contact of clients, sales automation, and the facilitation of business processes. A real estate CRM is distinct from a general-purpose CRM since it was specially designed with the real estate industry in consideration to address developers, brokers, and agents. It collects and brings in leads from numerous sources—i.e., real estate websites, social media, and portals—into a single database so that following up and leading is simpler.
The software is typically pre-loaded with functionalities such as lead tracking, automatic responses, meeting scheduling, inventory tracking, and real-time analysis. Agents can monitor the complete customer experience, from the initial call to the last house sale and even after-sales service. Reminder or mailing-type tasks are automated, leaving the time of agents free for closing deals and relationship building.
Besides, property CRMs are simple to integrate with media such as WhatsApp, SMS, and email services, thereby allowing for seamless communication with the customer. In an industry as time-sensitive as real estate, where follow-through is what makes or breaks the sale, a CRM can give the competitive advantage to dominate the marketplace. It is a highly valuable tool for building and running real estate businesses effectively.
Top 10 Best Real Estate CRM Software in India
1. Sell.Do – A Made-in-India CRM for Real Estate
Sell.Do is a complete CRM that has been particularly designed for real estate businesses. It is Indian-developed and tailored to meet the country’s market complexity and intricacies. What makes Sell.Do special is that it’s extremely intimate with the real estate cycle—lead generation to post-sale interaction. Lead, follow-up, booking, and inventory updation automation are some of the features that make it an end-to-end sales and marketing team solution.
Sell.Do also has integrations with major marketing channels including Facebook, Google Ads, and real estate platforms like 99acres and MagicBricks, and takes leads automatically. It also gives actionable insights using its reporting module, which is critical for decision-making based on data.
2. Zoho CRM – A Powerful Platform with Real Estate Features
Even though Zoho CRM is not specifically designed for real estate, its extremely high degree of customizability makes it extremely popular in India among property consultants and firms. Its customizability enables firms to set up the system as per the sales process adopted by them, i.e., lead guidance, follow-up visiting, and selling of products.
Zoho also boasts a powerful mobile app, with agents being connected even away from their workstations. Its synchronization with other Zoho apps such as Zoho Campaigns, Zoho Books, and Zoho Analytics makes it an end-to-end system for empowering marketing with finance.
3. HubSpot CRM – Free, Scalable, and Efficient
HubSpot CRM built a solid foundation in the Indian market through a free plan and scalable framework. Though not designed particularly for real estate, it has been utilized extensively by numerous agencies who feel that it is customer-centric and simple to use. Its structured dashboard helps in tracking all customer and lead contact, hence communication is methodical and optimized.
With email templates, live chat, scheduling meetings, and pipeline management capabilities, HubSpot CRM facilitates the establishment of relationships by real estate agencies with potential clients. The starter plan has adequate functionality for small- and medium-sized agencies, while premium options increase with increasing requirements.
4. Realty Redefined – CRM by House of Dquip
Realty Redefined, an offering of Dquip right now, happens to be among the select number of CRMs tailor-made for the Indian realty market. Designed to aid brokers, developers, and agents to automate the processes of doing business, Realty Redefined makes everything easy – right from inquiries and visits booked to properties through dealing and producing reports.
The CRM supports marketing automation module and the project management module, thus it is a holistic solution to businesses that want to grow successfully. Its flexibility in use with real estate listing websites, SMS servers, and email services even makes it relevant to use in real-time marketing as well as lead follow-up.
5. Salesforce – Enterprise-Class CRM with Custom Real Estate Solutions
Salesforce is a global CRM market leader with a growing customer base in India. Multi-unit property companies with high-complexity operations are aided by the unmatched customization and integration power of Salesforce. It is expensive among other CRMs, yes, but when it comes to scale and delivering custom real estate solutions, it stands on its own ground.
Indian real estate businesses employing Salesforce typically create custom modules for post-sales service, inventory, property listings, and lead management. With the integration of process automation, AI-based forecasting, and analytics, Salesforce enables regular business performance and customer satisfaction.
6. Propertybase – A Real Estate CRM Built on Salesforce
Propertybase is yet another business-class CRM that is built on top of the platform of Salesforce but customized for real estate companies. It is built with CRM functionalities embedded with websites, marketing automation, and back-office software. Propertybase is now being adopted in India, particularly by upscale real estate builders as well as international brokerage firms with operations within the country.
This CRM is directly linked with MLS and real estate websites, and listing and communication are easy. With its powerful reporting and analysis tool, the companies can track performance from the whole sales pipeline, thus being able to streamline strategy and provide a phenomenal client experience.
7. Buildium – Best for Property Managers
Buildium, which is largely property management-oriented, comes with CRM-like functionalities for leasing and rental experts. It is becoming increasingly vital in India’s urban residential rental marketplaces where gargantuan amounts of tenant data and properties have to be managed effectively.
Buildium can manage applications, leases, rent payments, maintenance requests, and tenant communication. It suits property management companies and real estate investors who have sizable rental portfolios.
8. Bitrix24 – A Single CRM with Collaboration Option
Bitrix24 is a CRM that has advanced project management and in-house communications integrated into it. In India, it has gained traction with small and medium-sized real estate businesses that require more than a lead tracker. Its social-like aspect enables teams to collaborate on tasks, share calendars, and comment in real-time.
Its CRM feature has sales funnels, lead scores, automation tasks, and email marketing. Bitrix24’s Indian client base especially appreciates its affordability and the fact that it offers an on-premise deployment option, which will be a relief to organizations with robust data security demands.
9. CRM Runner – The Future Challenger
CRM Runner is a newer player that is gaining speed in the Indian real estate industry. While not as well known as some of the established heavyweights, it boasts a list of realistic features to act as much as salespeople. It has follow-up tracking support for field staff, work order, and follow-up automation with the customer.
For subsequent service or maintenance repairs in sales and service activities of both property firms—such as maintaining or repairing after sale—the CRM Runner introduces an integrated platform where all customer and order touch points for jobs are consolidated, eliminating operational silos.
10. NoBrokerHood – CRM Plus Resident Management
NoBrokerHood, the product of NoBroker, is not a normal CRM but has the capabilities to occupy the home ground as far as societies are concerned. It is used by societies and developers for automating interaction, security, visitor management, and billing, so it is half CRM, half community software.
With more and more developers focusing their attention on value-added services post-sales, NoBrokerHood comes in to set the bar high on resident experience. It is simple to keep individuals involved long after the sale and is especially simple to use when dealing with multi-unit residential property.
Choosing the right Real Estate CRM for your company
The selection of the most suitable CRM software for India’s complex real estate business hinges upon numerous factors such as firm size, business complexity, sales volume, and budget. New firms and small firms like HubSpot, Bitrix24, or Zoho CRM that are both affordable and simple to use. Large firms with sophisticated needs can potentially host Salesforce or Propertybase.
The second major consideration is localization. CRMs such as Sell.Do and Realty Redefined have better responsiveness toward the Indian buyer’s habits, domestic legislation, and problems peculiar to the country. These software packages are optimized to support country-specific languages, nation-specific compliance requirements, and Indian realty site integrations.
Implementation of CRM is no longer a choice today in the age of competitive business when lead generation, conversion, and retention must become strategic initiative and technologically enabled. The perfect CRM is that which does it for your business objectives, empowers your people, and grows with your growth.
Frequently asked questions (FAQs) regarding real estate CRM software in India
1. Why does the real estate industry need a CRM software?
Real estate brokerages require CRM software to organize leads effectively, send follow-up emails and messages automatically, monitor client interactions, and drive sales pipelines. It positions agents ahead, enhances client communications, and closes deals quickly.
2. How is a real estate CRM different from a typical CRM?
A property CRM is designed to the real estate industry. It contains property-centric features like listings of properties, inventory tracking, appointment scheduling to visit properties, and integration capability with real estate websites—capabilities not typically available in general-purpose CRMs.
3. Will small real estate agencies be able to afford CRM software?
Yes, there are majority of the CRM solutions that do have a low-cost solution for small businesses and even free solutions with limited features. Solutions like Zoho CRM, HubSpot, and Bitrix24 are extremely popular among small and medium-sized Indian agencies as they are economical and flexible.
4. Is it challenging to install a real estate CRM?
All of the existing CRM software are easy to use and have simple onboarding with guides, support, and integration so that it is an ease to install. Even a few of them offer agent apps for on-the-move agents.
5. Does a real estate CRM integrate with property websites like 99acres or MagicBricks?
Yes, there are India-centric real estate CRMs such as Sell.Do and Realty Redefined that offer direct integration with top property portals. That is, auto-capture and tracking of online listed listings leads.
6. Does mobile usage have support from real estate CRM software?
In fact. Many of the CRMs nowadays either have or come with standalone apps, and thus agents can enter leads, schedule appointments, and interact with clients from their smart phones even while in the field.
7. What do I need to check before I select a real estate CRM?
The most important factors for you to look into are your company size, price, integration requirements, usability, mobile support, customization, and local assistance. You must pick a CRM that will support your sales process and be able to expand with your business.
Author Profile
- I am the owner of the blog readree.com. My love for technology began at a young age, and I have been exploring every nook and cranny of it for the past eight years. In that time, I have learned an immense amount about the internet world, technology, Smartphones, Computers, Funny Tricks, and how to use the internet to solve common problems faced by people in their day-to-day lives. Through this blog, I aim to share all that I have learned with my readers so that they can benefit from it too. Connect with me : Sabinbaniya2002@gmail.com
