To understand the type of audience that you want to reach, it’s necessary to look at what they like about using social media. While younger audiences tend to gravitate to Snapchat, Instagram, and TikTok, older audiences tend to be more engaged with Facebook, Pinterest, and other mainstream channels. To determine the proper channels to use for your business, you can survey your current customers or target audiences to gauge the interests and preferences of your existing customer base. Getting likes, followers, and views on TikTok can be difficult. You want to build your brand and get the traction you need on social media, but it’s hard to get noticed in the sea of users.
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Use video to grab attention
When creating a social media video, plan your message and aim for the content. The more specific your objectives, the more likely your viewers will engage with your content. If you are unsure who your audience is, consider writing down a list of their interests and then use this information to create a video that will appeal to them. For example, if your audience is passionate about your product, consider including a critical point at the beginning of the video.
Another effective way to use video is to create a video with a compelling cover image. A transparent cover image is one of the most influential factors in getting viewers to click on a video. For example, a video by the RAND Corporation includes a CTA at the seven-second mark. It sounds like a video about the awesomeness of the Auto Train, but it also uses robust statistics to draw in viewers.
Post at the right time
The first step in reaching your target audience is determining the best times to post. You can get some insight from studies that reveal the best time to post on social media. However, it would be best if you did not rely solely on these results. While you should consider your audience’s time zone, you can still use the results from the studies to plan your social media strategy. After all, the same time that works for one brand might not be the best time for another.
If you want to attract the attention of your target audience on Instagram, you should post content during the day. However, you shouldn’t publish your posts during the afternoon. People use social networks at different times, so it’s a good idea to use social media management software that automatically adjusts your posting times. However, posting during off-peak hours, such as weekdays, is still recommended. If you’re using social media to promote a business, the best time to post on Instagram is 3 pm to 6 pm.
Use engaging visuals
80% of marketers are using visual images in their social media campaigns. Video is the next most significant trend, with 35% of marketers adopting live video. By utilizing multi-media content, visuals can effectively convey a brand’s message and increase brand recall. 90% of all information in the human brain is visual. This means that visuals can increase brand recall while text cannot.
An excellent example of using visuals in social media content is using humor. People follow a brand’s social media page to keep up with updates, inspiration, and entertainment, so humor is a natural fit. Make use of sarcasm and puns to inject personality into your visual content. Brands like M&M’s U.S.A. and Nutella use a mix of irony and humor to entice users. Crowdsourcing photo captions is another excellent way to reach your audience.
Take advantage of social media trends
Social media is a rapidly evolving field, and trends like these can have a significant impact on your marketing efforts. The power of social media is undeniable, but how can you take advantage of this trend to reach your target audience? Facebook recently reported a flat active user base in Europe for three quarters and a drop in the U.S. and Canada. Despite this decrease, privacy concerns still prompted 46 percent of Americans to un-subscribe from social media sites.
Using video to reach a new audience is an excellent way to engage your audience and guide them through the marketing funnel. Another great use of videos is that they can be repurposed across social media platforms and incorporated into other digital marketing campaigns. Businesses should also explore other ways to add spice to their social media content. Videos are now one of the most popular trends in social media marketing. The temporary nature of these videos helps capture mobile audiences’ attention.
Use social media ads
You can use social media ads to boost your social media presence and make your content more visible to your target audience. The traffic you get from these ads depends on how well your target audience is represented on your chosen platform. If your target market is mainly made up of high school students, they will have little presence on LinkedIn. On the other hand, if you are targeting professionals, you will reach a much larger audience.
Creating your social media audience research is vital if you want to be successful. By gathering as much information as possible about your target audience, you can create content that appeals to them. In other words, your ads should be relevant to their interests and preferences. The more targeted your ads are, the higher your conversions will be and the more ROI you’ll see. This means knowing who to target to create the most effective social media ads.