On-Page SEO vs. Link Building: Which Is Better For Ecommerce?

You want to know where you should splurge your SEO money for your e-commerce business — on-page SEO or link building. The answer is it depends.

But, e-commerce businesses should begin with on-page SEO and content. Backlinks are beneficial, and they are a crucial ranking factor. But, if you haven’t optimized your site content, how would Google know for what content they should rank your site.

Furthermore, companies splurge billions of dollars on advertising spending each year, and the amount keeps increasing. To optimize a site, companies need to put in some effort ahead of time to rank higher. After that, they can make sales effortlessly with almost zero repetitive expenses.

Here are our pearls of wisdom on the aspects you should focus on regarding on-page SEO before you put the time into link building. 

On-Page SEO

Identify Keywords and Themes

Determine a broad list of keywords and then shortlist it, but keep relevancy in consideration. Don’t pick long-tail keywords that are not targeted and related to your products/categories.

Firstly, brainstorm for seed keywords and then broaden your list of keywords with tools like SE Ranking, SpyFu, or Semrush. Acclaimed SEO services company in Dubai are experts in these tools.

Then you should do keyword mapping. If you don’t know what it is, here is a quick definition.

Keyword Mapping

Keyword mapping refers to the mapping or assigning keywords to specific web pages based on keyword research. Then, you can recommend specific on-page optimization techniques to increase the page’s relevancy with the mapped keywords.

Also, it will aid you in avoiding keyword cannibalization. After you have completed the procedure, you should optimze your web pages. Remember, it is okay to use two or three primary keywords and various secondary keywords on each page.

Perform SEO of your web pages

Optimize your heading tags (particularly H1), title tags, image alt, and body text attributes. A meta description isn’t the main factor in the ranking, but you should optimize it too.

Furthermore, businesses should rely on the Google search console to determine if Google has already acknowledged their web pages for related search terms.

Google search console gives performance reports containing the search terms for each web page. Shortlist the queries from that report that appear as good keywords, or perhaps you are already targeting them.

In any case, target those keywords while performing SEO on the relevant page. You may upgrade the Heading 1 and page title to add the keywords.

Moreover, you should try tossing the keywords into the body content more but don’t stuff them. The text must read naturally. 

Add related content 

Whether your website is an e-commerce site or any other type of site, including optimized content is a must. First, let’s talk about the category pages. The category pages offer lots of opportunities to add content.

The problem is brands are reluctant about putting up a lot of text on category pages as they think it can ruin the shopping experience. But there are tricks to include optimized content without overwhelming the user and destroying the e-commerce web design in Dubai.

For example, you can optimize text and put it in the lowermost section of the page with an expendable button like Show More. or you can put optimized FAQs at the bottom too.

In both cases, a visitor would easily view all products as they scroll down the page. And the text at the bottom can be easily optimized for search engines and help the users.

Analyze and Refine

Finally, once you have performed SEO, make sure you keep looking for opportunities to do better. You can use Google Search Console as mentioned in the previous section. 

The point is to consistently monitor your pages’ performances and make updates when required.

Link Building for eCommerce SEO

Link building is usually the most common and significant aspect of off-page SEO for all businesses. You simply try to get backlinks from other sites in the process.

Here is the catch: most SEO techniques are under your instant control. Google may or may not rank you better for that, but you pull the levers. However, link building doesn’t work like that.

You access a site owner and request them to bestow you with a link. Whether or not they facilitate your request is totally up to them. Trying to get websites to link to you is central to link building.

 Link building works because each site that offers a backlink to your site is a testimonial of authority in the sight of search engines.

The more high authority a site/page is, the more powerful its provided link will be. 

Bottom Line

SEO is the “high return, low risk” marketing technique for e-commerce sites. Even though search engine optimization campaigns secure the highest ROIs for online businesses, numerous e-commerce stores are brought together on Google and Bing with little or zero thought.

Rather many e-commerce sites use social media or paid advertising. They can bring excellent results but ask for unceasing work and a constant flow of money.

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