Social Media Influencers: The Next Big Thing In Automotive Marketing?
The Automotive Industry is evolving with time by incorporating more cutting-edge technologies into the designs of cars and vehicles. There are so many advancements to notice in Sports vehicles, some new innovations are still underway and we might see those being integrated into high-end upcoming vehicles. As for automotive marketing, there are a few big things that have become a big thing in the industry.
Increasing Use of AI and Big Data
With the increasing use of artificial intelligence (AI) and big data, automotive marketing is sure to be revolutionized in the years to come. AI can help gather data more efficiently and target potential customers more precisely, while big data will allow for a greater understanding of customer behavior. This, in turn, will lead to the development of more innovative and personalized marketing strategies.
Social Media Marketing
Social media is a powerful tool that allows automotive marketers to connect with their target audience on a much deeper level than they could before. Platforms like Facebook and Instagram are extremely popular among people of all ages, making them ideal places to reach out to potential customers.
Virtual reality (VR) is another technology that is sure to change the face of automotive marketing. With VR, customers will be able to “test drive” a vehicle before they even step foot in a dealership. This will give them a much better idea of what the car is like and whether or not it’s the right fit for them.
As data becomes more readily available, automotive marketers will be able to create more personalized ads that are targeted specifically to each individual customer. This type of marketing is much more effective than traditional advertising methods and is sure to result in more sales.
Electric vehicles are becoming more and more popular, so it’s important for automotive marketers to stay ahead of the curve. EVs offer a number of benefits over traditional gasoline-powered cars, so it’s important to make sure that potential customers are aware of these advantages.
Connected cars are another trend that is sure to change the landscape of automotive marketing. These types of vehicles offer a number of features that make them more convenient and appealing to customers, so it’s important for automotive marketers to highlight these advantages.
Automotive Social Media Influencers
Automotive social media influencers are people who have a large following on social media and can influence the opinions of others based on their posts. These influencers typically use social media as part of their marketing strategy for promoting products, services, and companies in the automotive industry.
Mike Spinelli (@mikespinelli):
He is a journalist, commentator, and founder of Jalopnik, an automotive website that covers all things related to cars. He has over 250K followers on Twitter, along with a large presence on YouTube and Instagram.
Matt Farah (@thesmokingtire) :
He is another well-known personality in the automotive world with over 400K followers on Twitter. He also has a YouTube channel with over 1.5M subscribers and is the host of “The Smoking Tire” podcast, which focuses on all things related to cars.
Yvette Martinez (@yvettenmartinez)
She is an automotive commentator with experience in marketing and social media management for notable influencers such as Jay Leno and Jerry Seinfeld. She has over 100K followers on Instagram and regularly posts content that shares her love of cars and provides useful information about them to her audience.
. Alex Kersten (@car_witter)
He is an entrepreneur who started his own business based on his passion for cars, called CarGurus Inc., which he sold to Gannett Inc. in 2017 for $500M. He has built up a large following on Twitter and Instagram with over 400K followers combined and is known as an automotive commentator, sharing his insights and knowledge of the industry via social media platforms.
Alex Roy (@AlexRoy144)
He is another well-known personality in the automotive world who has worked as a consultant to top brands such as GM, Jaguar Land Rover, Mazda, Ford, Nissan, and Mercedes Benz among others. He also created The Autonocast podcast that features car news, reviews and interviews. He has over 50K followers on Twitter and 500K+ subscribers on YouTube.
Jared Zaugg (@CarCoachJZ)
He is known as the “Car Coach” and is a regular contributor to Forbes, Autotrader and other automotive websites and publications. He has over 30K followers on Twitter and provides his expert opinions on the latest news and developments in the automotive industry to his large audience.
Josh Tabin (@jtabin)
He is an entrepreneur who has created multiple businesses in the automotive space such as Carvana, an online used car retailer, and TradeRev, a digital platform for live vehicle auctions. He has over 25K followers on Twitter and is known for sharing his insights and thoughts on the automotive industry with his large audience.
Blake Zalcberg (@BlakeZalcberg)
He is the CEO of Zalgen Labs, an automotive software development company. He is also an angel investor and has made investments in companies such as Tesla, Lyft, and Uber. He has over 20K followers on Twitter and regularly shares his thoughts and opinions on the latest news and developments in the automotive industry.
Zac Estrada (@EstradaZac)
He is a journalist who covers the automotive industry for Autoblog, one of the largest and most popular car websites in the world. He has over 15K followers on Twitter and provides his audience with regular updates on the latest news and developments in the automotive industry.
Justin Bariso (@JustinBariso)
He is an author and keynote speaker who writes about leadership, emotional intelligence, and personal growth. His articles have appeared in Forbes, Inc. and Huffington Post and he regularly guest-blogs for high-profile companies such as Hootsuite. He has over 20K followers on Twitter and shares his thoughts on leadership and growth with his audience via social media platforms.
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These are just a few of the top automotive influencers to watch in the industry today. By keeping up with what they share online, you can stay informed about the latest news and developments in this rapidly changing space. As an added bonus, these influencers can provide valuable insights into leveraging social media to help grow your own business or brand!