The Importance of Link Building for Boosting Your Google Ranking

In today’s world of digital marketing, link-building is no longer an option; it is imperative. Once you have your brand’s visibility improved and Google ranking boosted all through link building, then your business will always be on its way to new heights. But this is tough, especially with the most recent features like WooCommerce call for price that can help you effectively achieve so via top SERPs in sales escalation. SEO is the backbone of inbound marketing which helps to rank your e-commerce site as well as drive organic traffic.

However, among the many things that keep marketers busy online, they sometimes forget how important link-building actually is. We present to you this comprehensive guide that highlights how much link-building matters for search engine optimization and boosting your Google rankings. Start our journey by exploring how crucial link-building is when it comes to improving your Google ranking; also find out when and where quality backlinks can be built for SEO purposes.

The Importance of Link Building for Boosting Your Google Ranking

What is link building? 

A link or a connection between two web pages on the internet for easy navigation is called link building. Link building allows you to go from one web location to another. Links may be in the form of a page, a blog post, a PDF file, or an object on a web page for netizens to know. 

Your link may be a word or an image, which will help you redirect to a new webpage. The critical goal of link-building is to explore new web pages or help rank sites by search engines like Google, Yahoo, and Bingo. A link generally consists of four parts: Anchor Tag, Link Referral Location, Anchor Text, and Closure Tag.

Link building boosts your website’s authority and credibility by driving referral traffic to your website and increasing the overall performance and authority. Websites with more backlinks tend to rank higher in search engines like Google.

Why is Link-building so Essential for Boosting Your Google Ranking? 

Since link building is vital for your site’s Google rankings, you can’t overlook it. Here are five key benefits of building your website’s link to boost your Google rankings.

1. Rank Your Site Higher in Google

Link building is essential to improve your brand’s visibility and rankings in Google. Link building is crucial for “web crawlers” to know about your website’s existence. Without adding any backlinks to your website, you can’t expect ranking in Google, no matter how SEO-rich your content is. 

The main goal of link building is to boost the “authority” of your pages in the eyes of Google, rank them higher, and bring more search traffic. Link building is one of the best SEO tactics to make your site more authoritative and rank it higher in unpaid search result pages. This is why link building holds for around 20% of your website’s ranking in local Google searches.

Top Speed’s recent studies revealed that websites that support backlinks enjoy a 61% boost in organic traffic and improved rankings from 10th position to 3rd position for highly competitive keywords. Link building is the best SEO method to leave your competitors behind and stay ahead of the competition.

2. Helps You Increase Your Website Metrics

Link building is used to increase a website’s key Metrics such as Domain Authority, Domain Rating, PageRank, Alexa Rank, Page Authority, Backlinks type, Link relevance, Referring domains, Link building ROI, Link quantity, Referral traffic, etc. These link metrics enhance your brand’s visibility and are used to keep track of your backlink webpage health, check the quality of websites you want to earn links from and assess your outreach campaigns.  

Frequent studies have revealed that domain rating is one of the critical factors determining your website’s ranking in search engines like Google. Domain rating defines your website’s authority, which determines your SEO rankings. 

This is why getting backlinks from high-domain rating pages with a do-follow is crucial for your site’s overall rankings in search engines. SEO experts employ various link-building approaches for improved rankings. However, experts like LinkDoctor employ a unique link-building approach that has assisted many online stores in increasing their domain rating (DR). 

3. Increase Your Sales and Generate More Revenue

Link building is one of the most potent ways to widen your brand’s reach and enhance sales. Effective link-building boosts your organic traffic and your site’s metrics. More traffic means more chances of conversions; more conversions mean more sales. Thus, building better metrics leads to more opportunities for revenue generation and sales performance. Studies have shown that websites that invest in link-building always enjoy visibility and more sales.  This is why large websites regularly interact with similar sites that enjoy high domain authority and invest huge funds for link building to grow their business to the next level.

4. Stand Out as an Authoritative Brand

Link building helps grow your business and stand out in your field. Link building improves your search engine rankings by enhancing your brand’s visibility in search engine result pages. All websites that invest in backlinks get top spots on Google’s result pages. When Google ranks your website, your brand reach widens and attracts more organic traffic. 

Many of these visitors become your potential customers and visit your site frequently to shop for you. These conversions make your brand authoritative and help you get better sales and revenue as you build your image as a trustworthy digital business owner. In this way, you can stay ahead of the competition and make your brand dominate competitors in your field.

5. Increases Visibility and Exposure of Your Site

The main objective of link-building is to enhance your brand’s visibility and widen its reach to generate more revenue. Improved visibility in search engine pages makes your brand authoritative, earning credible lead generation opportunities.  More brand exposure means attracting more people to your website. 

For example, if you select a specific niche and want to make yourself popular in a particular community, you can use links to raise awareness of that location only. In this way, link-building positively impacts your business and empowers you to establish your website as a trustworthy resource.

How do you build links to boost your Google ranking? 

After discussing the importance of link-building, it is crucial to know some ways to do link-building to boost your Google ranking. Experts have used various approaches for effective link-building. However, I will introduce you to time-tested methods companies frequently employ to produce steady and long-lasting results. Three top-rated link-building methods are:

  • Reciprocal link building

Reciprocal link-building occurs when two websites link to each other. This link-building method is widely popular among the WordPress community for driving relevant traffic and establishing connections within a niche. Reciprocal link-building is based on the relationship to provide mutual value, recognizing authority, relevance, and site ranking to establish your brand authority and enhance the user experience by linking to additional resources.

  • Guest Posting

Guest posting is another prevalent link-building method. It is the practice of writing and publishing an article on another website based on the niche to promote your site or business.  Content relevancy and usefulness are the two things Google considers when ranking such articles. Guest posting helps you reach a large audience, widen your brand reach, build a leader or authority in a field, and grow your business to new heights. 

  • Forum and blog posts

Forum link-building and publishing SEO-rich blogs on your site’s third-best time-tested method to improve your search engine rankings. Quality blogs enhance your authority and expertise in the market and give your brand powerful exposure to a new audience. Expertise – Authority – Trust or EAT is a significant factor of SEO. Google analyzes all these things to give your website a top spot in search engines.


Link building is the backbone of modern marketing. It enhances your brand visibility and improves its rankings in search engines like Google. Websites investing their time and resources in backlinks enjoy more sales and revenue. This comprehensive guide has five benefits, highlighting the significance of linking building for online businesses. We have also introduced you to three time-tested linking-building methods that you can follow to boost your Google ranking and improve your sales performance. 

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