TikTok is now one of the most reputed applications your brand could use to get established worldwide. Thanks to the creatives and ads on the application. They are highly effective in making a brand look exposed. TikTok has proved a great success in advertisements since the launch of the ad feature. Additionally, the application’s users and brands could buy TikTok views for their videos to get exposed globally. All these privileges are the significant factors behind the success of their application.
TikTok Spark Ads are the most native feature of TikTok that enables users to create brand campaigns using their ideas. It also allows users to leverage their won content and use the genuine content of various other creators or users with their permission. Also, Spark Ads always encourage users to leverage UGC for further advertising moves. TikTok Spark Ads come under the nature of organic and advertising content. This ad blends the TikTok feature and style to make it look more like quality content than an advertisement. The following are a few insights that will help you know more about Spark Ads.
Difference Between Spark Ads And In-Feed Ads
Standard In-feed Ads are never linked to organic content; also, they arrive with a higher CTR. This is due to the number of clicks the users make that direct them to the landing page. Above all, they use the unique tools available in the marketplace. Meanwhile, the TikTok Spark Ads are connected to the organic content created by any brands or individuals. CTR’s role is essential since there is a hike in the touch rate or click rate that directs to the landing page. This indeed leads to a higher engagement and online presence.
How To Generate Spark Ads
TikTok Spark Ads are a combination of original ads and organic content that is created by users widely. For generating this ad, the users should gain permission for their updates to be leveraged in advertising campaigns. The following are a few steps to create a spark ad:
Step 1: Create A Video
For creating a video, there are three different options that you could choose.
- Option 1: the creator should authorize their content and provide access for the brand to use the content for ads. This can make their content get used in an ad campaign. A video code or link has to be generated for the content and shared for the advertisers to use.
- Option 2: identify a good creator for the TikTok creator marketplace. You don’t have to generate a code if you have found an apt creator through this marketplace. Eventually, you can sync their creative content with the TikTok Ad Manager to convert them into an excellent TikTok spark ad.
- Option 3: Choose any one of your well-performing brand content to convert as a spark ad.
Step 2: Convert Into An Ad
After importing the actual ads, content, and filters into the process, you can begin creating a spark ad.
- Create a good ad and build an advertising group.
- On the level of ads criteria, choose ‘Spark Ads.”
- In the ‘upload creatives’ criteria, choose ‘Select posts from the library.’
- Pick the well-performing content of your choice
- From this step, you must include the CTA button along with the landing page you would like to direct your viewers to
- After doing all the above, click submit.
This is how a user on TikTok could create Spark Ads. The users can not just make a spark ad; they could also remain highly beneficial to it.
Benefits Of Spark Ads
TikTok Spark Ads are the most successful ad formats recently with excellent results. Here are a few specified benefits for your reference.
- Brand Experiences: Spark Ads improve the reputation and credibility of your brand. It also helps users to trust it.
- Performance enhancements: You can enhance the performance of your adverting campaigns using Spark Ads. Particularly in views, CRV, CPM, and engagement rate compared to non-Spark Ads. You can also leverage Trollishly to maintain a good online engagement and reach.
- Creative features: Spark Ads allows a Duet feature in which you can make videos alongside another content creator’s video. It also enables the Stitch feature in which you can create another video in your ad. You can also add stickers, animations, effects, filters, etc., to the videos you create. It also lets the users tap on the music you’ve used in the video.
- Increase in ROI: Since Spark Ads are more related to organic content and original ads, it is more probable that the reach will be high in the future. When there is excess reach and engagement, it will lead to better ROI. Spark Ads also enhances customer retention to drive more users and build revenue. Leveraging Trollishly for more ROI is also an intelligent way to make things work more efficiently.
Creating a good spark ad and using it to build your brand will never make you regret it. Since online users highly welcome this ad format, there is no way of this trend getting down. If you are trying to accomplish your ideas, you can try TikTok Spark Ads.